Today we are joined by Nick Wright a senior communications professional with expertise in reputation management, employee engagement and marketing. Nick has worked with corporate, private and professional services organisations and run successful integrated campaigns enhancing both reputation and sales. His specialities are corporate communication, internal communication, employee engagement, brand engagement, change management, behaviour change, corporate affairs, communication research and evaluation, mergers & acquisitions, communication channels & tools. Today he chats to Dave about the challenges of internal communications and the dangers of treating your staff differently from your customers.
In this podcast Dave Harries travels to Bristol, to the offices of award winning PR and Communications company JBP Associates, to meet managing director Chris Lawrance. In this fascinating interview, Chris tells us of the many new challenges that modern organisations must face in order to create an effective communications strategy in the digital age. But it's an older, pre-digital notion, that needs to guide our communications approach in the modern era. Building and developing trust, says Chris, is more important than ever before, and the origanisations that understand and do this are the ones that will flourish in the on-line world.